AI for all: Real skills that transform every role. Our AI Academy is here.
AI for all: Real skills that transform every role. Our AI Academy for enterprises and individuals is here.
$350 USD each
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Over two live, three-hour sessions, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily.
We’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go.
From there, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements, affinity mapping to summarize customer feedback, introducing that feedback into product development, and determining market fit.
By the end of this workshop, you’ll have the tools under your belt to effectively apply some basic product management strategies, and a foundational knowledge of product management to keep building on.
Please Note: Registration for this workshop will close 24 hours before the scheduled start date.
Define the discipline of product management.
Explain various types of product management and review potential paths for a career in product management.
Identify the difference between a problem and a solution, and draft a problem statement.
Identify opportunities to introduce customer interviews into product development.
Use affinity mapping to summarize and analyze qualitative data.
Identify opportunities and techniques for experimenting and determining market fit.
This workshop is beginner friendly — no prior knowledge of product management necessary.
We’ll send an email one day before, and one hour before the workshop begins with the Zoom link.
There is no certificate for completing this workshop.
Reach out to help@ga.co with any questions.
Product Manager, Founder, Kaizen
Dave Lynam has a background spanning 20 years in event ticketing and has been responsible for delivering digital products to the industry since 2010. In that time, Dave has managed products used during major sports tournaments such as the Olympic & Paralympic Games, UEFA European Championships and Commonwealth Games.
Currently, Dave is the founder of Kaizen, a company that provides product and operational advice to organisations in the sports and entertainment sector. They also supply ticketing software. He is a former GA student, taking both Front End Web Development and User Experience Design part time courses. Having enjoyed the GA experience so much, he joined the instructional team on the Product Management course in 2015.
In recognition of his exemplary service in the classroom, Dave has been selected as a member of General Assembly's Distinguished Faculty program.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
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